10 Ways to Optimize Your Site for Search Engines: Part 2

Although Keyword research and page titles - meta tags are very important for a site to get organically optimized, it's not exhaustive. There are a number of other modifications you need to carry out on your website along with them. Here are few more important things you should take care off:

3. Site Interlinking
This is one important aspect of Search Engine Optimization which most Experts often overlook because of its complexity. But it is very important to make the Search Engines see your site the way you want to! You should use "No follow" attributes smartly to make sure that pages of your site don't appear to be reciprocating each other. This is because most Search Engines are now discounting Reciprocal links and are stressing more on One way Links. The following diagrams will give you a better idea.

If you notice, the links from individual pages to the index pages looks like one way link to it, in the site following a proper interlinking structure. The main advantage of this is that you can control the Page Rank being passed on by the index page and thus, help to improve the same.

4. Image Optimization
Image optimization is another aspect which most SEO experts tend to over look. Although many find it useless, but they help to further organize your site and can help you gain good SERPs in some Search Engines like Yahoo! & MSN (I am not confirming this, but have noticed this for some of my client sites).

Image optimization is really simple. All you need to do is add a title to the picture and put in your desired keywords in the "Alt Tag". However, the title should be descriptive and should let the user know what the image is about and the "Alt Tag" shouldn't be spammed with keywords. Add utmost 2-3 keywords.

5. Content Optimization
Quality Optimized Content is very important for a site. Content directly affects your site's rankings and its conversion. For optimizing a content, one should keep in mind the following few points while developing it:

1. Repeat your desired keywords once every 100 words (Keyword Density)
2. Bold out the keyword whenever you are repeating it so that the robots can make out that you are stressing on that particular term.

However, optimizing content on the index page has got its own disadvantages. You are compromising on your user experience, improving which should always be your prime target. Repeating the keywords and highlighting the same might annoy them and finally click on the dreaded "Cross".