A press release is basically a part of an organization's PR exercise and is a formal announcement issued generally to the news media and other publications for communicating an important message about your comp. This self-promotion can play a positive part in the success of any business. Publicity generated by press releases is free and the coverage is often far more extensive than expected.Here are ten ways in which you can make your Press Release campaign, a sure shot success:
- Make sure the information is newsworthy. It should excite the reader and should compel him to click on the link to your site. Tell the readers that the press release is intended towards them and why should they continue to read it.
- When writing a news release, be a reporter and report on yourself or your business.
- Press releases are most effective when they are under 500 words, generally two to three paragraphs, preceded by a clear and attention grabbing headline.
- Be very creative - Keep the Title short and the first 10 words of your release as effective and simple as possible, as they are the most important.
- Start with a brief description of the news, then distinguish who announced it, not the other way around.
- Avoid excessive use of adjectives and fancy language like high vocabulary and idioms.
- You should always ask yourself "How are people going to relate to this and will they be able to connect?"
- Deal with the facts, don't fly in fantasy. Try and put out the truth as only then will you be able to create positive value for yourself.
- Provide as much Contact information as possible: Individual Contact, address, phone, fax, email, Web site address etc.
- Distribute the press release to some top quality news & PR distribution sites. Make it easily accessible to other media representatives by not including stringent copyright terms.
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